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Salesflo Partners with New Trend International to Transform Field Sales Operations and Nationwide Distribution

Lahore, Pakistan — Salesflo, a leading Sales and Distribution Management platform, today announced a strategic partnership with New Trend International Industries (Pvt.) Ltd., one of Pakistan’s leading manufacturers and exporters of cosmetics and personal care products. 

Through this collaboration, Salesflo’s Sales and Distribution Management platform will power New Trend International’s next phase of growth by enabling smarter field sales operations, real-time visibility across its nationwide distribution network, and data-driven decision-making at scale. 

The partnership reflects Salesflo’s continued mission to help consumer businesses digitize field execution, strengthen operational visibility, and improve commercial agility in increasingly competitive markets. 

“We’re excited to partner with New Trend International to enable smarter field sales operations and real-time visibility across nationwide distribution,” said Sharoon Saleem, CEO at Salesflo. “From on-ground execution to data-driven decisions at scale, we’re proud to support NTI’s next phase of growth with technology built for modern sales and distribution.” 

For New Trend International, the partnership marks a key milestone in its ongoing transformation journey, reinforcing its commitment to greater efficiency, stronger transparency, and sharper commercial execution as it advances toward its long-term Vision 2035 and Triple Bottom Line strategy centered on People, Planet, and Profit. 

The collaboration further strengthens Salesflo’s growing enterprise footprint across Pakistan and the Middle East, supporting consumer brands in building faster, smarter, and more scalable sales and distribution operations. 

About Salesflo 

Salesflo is an enterprise SaaS Sales Enablement platform delivering Agentic Commerce for FMCG, CPG, and F&B brands operating at scale. Trusted by leading global brands, Salesflo supports over $8 billion in annual transactions across 5,000+ distribution sites and 300,000+ retail outlets worldwide. 

About New Trend International Industries (Pvt.) Ltd.

Founded in 2001 and headquartered in Lahore, Pakistan, New Trend International Industries is a leading manufacturer and exporter of cosmetics and personal care products, serving clients in over 42 countries. Its flagship brands include Nisa Cosmetics, Ujooba, and Miss World. The company operates advanced manufacturing facilities and holds ISO 9001 and ISO 22716 certifications.

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