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Learn how Lipton transformed its GTM sales strategy with Salesflo’s Route Optimization Software, achieving sustainable growth in previously untapped regions.
Lipton struggled with limited distribution in white spaces, inconsistent growth in emerging regions, and poor sales in underperforming areas. Operational inefficiencies included inadequate tracking, weak sales execution, and unoptimized PJPs, hindering expansion and performance in key markets.
Lipton implemented Salesflo Core to digitize sales operations, optimize PJPs, and track churned customers. GIS-based planning, churn analysis tools, and salesforce training enhanced field execution, while integrated insights enabled strategic growth in underserved and emerging regions.