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Find out how Nestlé Redesign Its Route To Market Strategy with Salesflo Core enabling them to move towards a more insight-led RTM module.
Nestlé’s volume-focused RTM model caused limited SD engagement, no real-time stock visibility, and poor rural reach – resulting in stagnating sales, missed opportunities, and weakened brand control.
Nestlé adopted Salesflo Core with the MDSD Module, enabling SD-level insights, real-time stock tracking, competitor alerts, and flexible RTM evolution – boosting responsiveness and rural market penetration.
Expanded reach into rural and underserved markets.
Smarter resource and budget allocation.
Increased sales in underperforming regions.