AI-Based Merchandising Image Recognition boosts store visibility for a Saudi Food Company

Discover how merchandising image recognition enhanced store visibility, enabled faster approvals, and improved execution through real-time data and photo tracking.

Industry:
FMCG

Country:
Saudi Arabia

Solution:
Salesflo Engage (IR)

Read The Success Story

Challenge

A food company struggled with manual merchandising processes, lack of real-time visibility, and delayed approvals. Communication through WhatsApp and absence of centralized tracking hindered decision-making, operational efficiency, and campaign execution across multiple outlets and regions.

Solution

The company implemented Salesflo Engage with AI-driven image recognition to digitize merchandising, enable real-time OSA tracking, and streamline reporting. This transformation allowed field teams to capture product data instantly, automate approvals, and scale operations with enhanced accuracy.

Impact

30% reduction in merchandising time
100% increase in store coverage
Major decrease in manual reporting errors
Real-time tracking of 34+ SKUs
OSA check time cut from 15–20 mins to under 1 min

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