Dubai, UAE – January 26, 2026
On the first day of Gulfood 2026, Salesflo Co-Founder Sharoon Saleem shared groundbreaking insights during the panel “Champions of Change – Leading Transformation Through Digital Platforms”, highlighting how Agentic AI is transforming commercial leadership in the F&B and CPG sectors.
“The next generation of commercial leaders won’t win by forecasting better demand. They’ll win by engineering fast, smart, and scalable execution with Agentic AI,” Sharoon emphasized during his discussion, underscoring a shift from traditional planning to execution-driven intelligence.
Driving Commercial Excellence with Agentic AI
As global CPG and F&B companies navigate increasingly complex sales, distribution, and retail networks, traditional approaches to commercial management are no longer enough. Agentic AI, Salesflo’s core innovation, integrates intelligence directly into daily commercial operations, enabling organizations to make real-time decisions and execute them at scale.
Key advantages of this approach include:
- Continuous alignment of market activity with commercial priorities
- Enhanced execution discipline across channels, markets, and retail formats
- Scalable growth while protecting revenue and margin performance
“Today, the challenge isn’t a lack of data—it’s a lack of execution control,” Sharoon explained. “Agentic AI allows companies to move beyond forecasting and run sales and distribution with precision, consistency, and agility.”
Highlights from the Panel Discussion
The discussion was moderated by Katie Chambers, International MC and Broadcast Journalist, and featured insights from:
- Dhruv Shanker, CEO, Kash Kounter
- Dan Ghadimi, Founder, Bowimi
- Leandro Buchmann, Head of Bioprocessing, Bühler AG
- Naveed Dowlatshahi, Chief Operating Officer, Gastronomica ME, KW
- Sidi Ragi, New Vertical Solution Director, Centric Software
- Awais Malik, General Manager & Regional Head of Cloud Kitchen, Talabat
- Sharoon Saleem, Co-Founder, Salesflo
Together, the panel examined how digital platforms are enabling organizations to respond faster to shifting consumer behavior, growing channel complexity, and the rapid acceleration of e-commerce within food and beverage markets.
Sharoon Saleem shared insights on:
- How Agentic Commerce is redefining sales enablement by embedding AI into everyday execution
- Practical strategies for scaling commercial operations in complex F&B and CPG environments
- Real-world examples of AI-powered execution driving measurable revenue and operational improvements
Attendees explored how proactive, AI-driven execution governance allows commercial teams to act faster, make better decisions, and respond immediately to market dynamics – shifting the focus from retrospective analysis to forward-looking control.
About Gulfood 2026
Gulfood is the world’s largest and most influential food and beverage exhibition, held annually in Dubai. For more than two decades, it has brought together global brands, manufacturers, distributors, and industry leaders to shape the future of food, trade, and commercial growth across international markets.
About Salesflo
Salesflo is an enterprise SaaS Sales Enablement platform delivering Agentic Commerce for FMCG, CPG, and F&B brands operating at scale. Trusted by leading global brands, Salesflo supports over $8B in annual transactions across 5,000+ distribution sites and 300,000+ retail outlets worldwide.
Salesflo’s Agentic Commerce capability extends beyond traditional sales enablement by providing execution governance, enabling teams to run commercial operations with discipline, consistency, and efficiency at scale. Built on AWS and Google Cloud, and certified for ISO 27001 and SOC 2, Salesflo operates across MENA and Asia Pacific, supporting mission-critical commercial operations.
