How National Foods Used Permanent Journey Plan to Boost Sales and Field Operations
Discover how National Foods improved sales, compliance, and field operations by using GIS technology and a Permanent Journey Plan for smarter route planning.
National Foods faced challenges in ensuring genuine retail visits, increasing bill value and SKU count, and implementing consistent coverage through the “Har Dukan Har Din” initiative. Operational inefficiencies stemmed from limited field visibility, poor RTM design, and manual processes.
Solution
National Foods implemented Salesflo Core to digitize distribution management, leveraging GIS for accurate visit tracking, visual PJPs for optimized routes, real-time target monitoring, and Minimum Stock Selling to ensure consistent product availability, driving compliance, efficiency, and sales growth.
Impact
95%+ field productivity, 36% sales growth
Drop size up 38%, SKU diversity up 18%
Reduced fake invoicing via better visit compliance